Welcome to DAY 10 of 29 Days of the Young Living Business Series. Each day in February, I'll post a business tip to help you get started sharing these amazing products and growing your business.
DAY 10: FOLLOWING UP & THE FEAR OF SOUNDING LIKE A SALESPERSON
Today is all about following up. You can make every effort to introduce someone to essential oils but if you never follow-up with them, you will lose their interest. This is important NOT ONLY for prospects but for new enrollees as well. Let’s say you gave someone a sample packet of Lavender. Make sure you get their contact info so you can follow-up with them to see how they liked it. THEN, make a note to remember to give them a call or send them a text. Ask, “Hey did you get a chance to try that Lavender oil? How’d you like it?”. Remind them how to use the oil, and ask if they have questions, now is a great time to answer them. You can also invite them to a class to learn more about this amazing stuff. Inviting them to a class is KEY to having them purchase a kit—unless they know they’re already interested in more oils (we LOVE these types of people!) :)
One of the things you’ll read about constantly in network marketing books, is that you always want to have a next point of contact. The saying goes, "The fortune is in the follow-up." If you give someone an oil to try, information to look over, etc. make sure you get their contact info and let them know you’ll follow-up with them in a few days. You CANNOT guarantee that they’ll contact you when they’re interested. In fact, you should never rely on that. They may be interested, but they “don’t have time” to call you or just forget – the excuses they could give are endless. YOU CONTACT THEM. When you give something out say, “I’ll give you a call in a couple days to see how you liked it, would that be okay?” Get past this fear. The more times you do it, the more comfortable you get.
The fear of sounding like a salesperson: We ALL have this fear. We “don’t want to bug” our new prospects. It’s understandable. Here is how to NOT feel like a salesperson. BECOME A PROBLEM SOLVER. Find out what is important to your prospect or new member. GET TO KNOW THEM. This is “relationship marketing”, remember? The ONLY thing people want to hear about your business or your product, is HOW IT WILL HELP THEM. So tailor your speech or your presentation to the needs of your prospect or new member. For instance, remember when we were talking about prospecting and I said to have that casual conversation first so you can get to know them? Or if you’re friends with them on Facebook and you’ve been following the fact that they have fussy little ones. TAILOR your follow-up to meet their needs. If you gave them peace & calming to help put their little one to sleep, ask them if they have had a chance to use it yet – remind them how, and give a little story about how it has helped you or one of your friends. Don’t SELL, just SHARE. SHARE the way you use the oils, and how they will help solve the problem of your prospect. You will never feel like a salesperson if you are helping improve the lives of others. You have to make it personal and build that relationship.
After you have enrolled a new member, it’s important to follow-up with them after about a week to make sure they’ve received the oils. Keep that conversation flowing about WHY they joined YL to begin with. What I do with new members is I enter their email into an automated email series I send out – the 14 day challenge. This challenge sends an email each day for two weeks about an oil or product AFTER they’ve received their kit. This helps them get to know the oils more and helps them break open the kit.
You can also make the NEXT POINT OF CONTACT a date (or phone call) to meet with their new member in person to “unbox” the kit and walk through it. This is perfect if they haven’t been to a class and they are LOCAL. You want them to understand how to use the oils (topically, aromatically, and internally). This is also a great time to walk them through how to use their “virtual office”. You can’t guarantee that someone will learn the system on their own. It’s always nice to walk them through the system, even create a “mock-up” order of the next items they want to try. Remember, you always want to have that “next” point of contact. You can plan to meet with them again (or call) and chat about some of YL’s other household products, etc.
TIP: In your virtual office, in "MY ORGANIZATION" next to every member there is a spot to put notes. This is where you can put when you've contacted someone, what you talked about, so you can remember when to follow-up and what about. When your organization starts to grow this will be a HUGE help.
If you have any questions regarding following-up or concerns about feeling like a salesperson, please comment below and I’ll be happy to answer!
25 year old entrepreneur, veggie, essential oil enthusiast, wellness stylist, graphic designer/marketing pro who is enthralled by adventure and opportunity.