Welcome to DAY 11 of 29 Days of the Young Living Business Series. Each day in February, I'll post a business tip to help you get started sharing these amazing products and growing your business.
DAY 11: THE OILS 101 CLASS
Let’s get to THE DAY YOU'VE ALL BEEN WAITING FOR: the CLASS. Notice how I didn’t call it a party. Young Living is different in that we teach you about the product in 30-45 minutes, and then you can leave with the information or purchase your kit. But you are never obligated to buy anything at a class. In fact, it’s not recommended to have any product available for someone to purchase at a class for this reason. You can, however, have PSKs available for anyone who is interested in getting started right away - but this is completely optional. The purpose of a class is to educate on why we use essential oils and how to use them. It’s also a place where people can try the oils for themselves and get the whole experience of living with essential oils. Amd it's super important to KEEP IT SIMPLE.
STEP 1: PLAN. You can have a class ANYWHERE. You can have it in your home, at your workplace, at the local library, in a friends home, in the park, etc. Get creative! Ask your friends and family if they would like you to teach a class for their friends & family. Have new members? Ask them, if they’d like to hold a class, and you’ll teach. Then plan a time that works for MOST people. There will be some who can’t make it – offer to meet with them 1-on-1 if they’d like to still learn, or invite them to the next one. Weekends are usually best in the winter, and afternoons/nights in the summer – but it’s up to you.
STEP 2: INVITE. Send out invitations to people you want to invite to your class. You can send via mail, email, facebook, etc. Keep extra invites in your purse and with you, for when you talk to a stranger or acquaintance and want to invite them as well. Follow-up with the people you invite a few days before the event to remind them. They will appreciate this, since schedules get hectic. DON’T FEEL LIKE YOU’RE BOTHERING THEM. Once you change your thoughts from feeling like a salesperson to feeling like you’re helping them and changing their lives, you will be more comfortable. TEAM: we have an invite in our team resources page for you to use.
STEP 2: PREPARE. The ONLY thing you need for a class is the Premium Starter Kit. You’ll also want to have some informational material, whether you purchase it or print it at your own home, at least have one sheet of info on the oils for people to walk away with. I like to have these booklets:http://bit.ly/1KTiRSB. But you can have whatever you’d like.
STEP 3: SET-UP. Like I said before, the only thing you absolutely need to have is the PSK (including a diffuser), and informational materials. I like to unbox the kit IN FRONT of everyone so I leave the oils in there and just set it up on a table and have the diffuser running. You can fill a spray bottle of water and put oils in it and spray throughout your house or the room you’re in to freshen up and get the spa-like atmosphere. It’s also nice to have water out with glasses and lemon essential oil. This will let your guests try the oils in water. It’s very refreshing. If I have them on hand, I’ll also set out some of Thieves products, like cleaner, spray and hand soap because they are mentioned in the booklets and are a great way to introduce your guests to a healthier home. You can have a sign-in sheet at the class as well to capture guest information for following-up. We DON'T recommend having food or other distractions because it’s more of a class. But you’re welcome to put out just a couple things for people to snack on during the presentation. There are other types of “classes” that you can teach where snacks and food would be allowed. My sister held a "spa day" where we had oil-infused cocktails, massages, and other EO treats as well as a class. In this case, you can have other things out. I’ll mention the others at the end.
STEP 4: TEACH. Welcome your guests and offer them water with lemon EO. Have a quick casual conversation with each guest to find out what they’re looking to learn more about, why they’re there, and what changes they’d like to make in their lives. We’re BUILDING RELATIONSHIPS. If you know what your audience is looking for, you can TAILOR YOUR PRESENTATION to fit them! Have them gather in the living room, or area where you are teaching. Have them sign-in and write down their name and email/phone – remember you’ll use this later for following-up. Pass out the informational sheets and let your guests know they can take notes if they choose. The booklets I mentioned before have note pages in the back, but if you print off your own informational sheets they can most likely write on the back of the paper. Have the diffuser going. If you pass out the booklets right away, guests will glance through and you’ll hear some chatter about what they are interested in learning about – pay attention to these remarks so you can talk about them when you get there. Everything you need to know to teach a class is in the Product Guide. The first few pages talk about what EOs are, how to use them, and WHY YL. TEAM: We have a script that will help you learn the basis of a class in the TEAM RESOURCES page and in the FILES section of our Leaders Group on Facebook.
STEP 6: OTHER CLASSES. Always have a next class planned. There are multiple types of classes you can have. The 3 MUST-HAVE classes you want to teach every month are: OILS 101 class, Intro to Biz Class, and then an OTHER class. The biz class we’ll talk about toward the end of the month, work on intro classes right now. The OTHER CLASS: These can range from make-and-take classes, to winter wellness, to a Gentle Babies class, Skin Care, Healthy & Fit, the list goes on. These other classes should be for MEMBERS. Everyone should go to an INTRO class first - not a make and take or skincare class. If you plan to have these classes each month – you’ll always have a NEXT event to invite someone to. These events don’t ALWAYS have to be in your home – they can be on facebook, in a online webinar, a 1-on-1 class. Use your creativity and use your time wisely.
MORE CLASSES MEANS MORE MONEY. These are words to live by. The more classes you have, the more people you will educate, the more sign-ups you will get, and the more educated your members will be. There are a lot of class scripts/presentations that I’ve done in the past in the FILES section of our leaders group on Facebook. Look here for reference. There are also resources in our TEAM RESOURCES page on the website.
Soo, now that you know how to put on an OILS 101 class - I highly recommend you pull out your calendar right now, and set a date for your FIRST class! Once you set a date, you can use the invite on our team resources page to send to friends & family. It doesn't even have to be a class in person, it can be on Facebook. BUT with the FEBRUARY SPECIAL of 10% off STARTER KITS - how can you NOT hold a class this month? Get to it! Throw your excuses out the window - don't say you'll wait til the weather gets better, or "when you have time". NO MORE EXCUSES. Set a date, send out the invites, welcome your guests, and teach! It's super simple and the more you do it, the more comfortable you'll get. And even if no one shows up (that's happened to me before), it's NO BIG DEAL. Plan the next one and send out invites, and don't forget to follow-up BEFORE the class and AFTER.
25 year old entrepreneur, veggie, essential oil enthusiast, wellness stylist, graphic designer/marketing pro who is enthralled by adventure and opportunity.