Welcome to DAY 8 of 29 Days of the Young Living Business Series. Each day in February, I'll post a business tip to help you get started sharing these amazing products and growing your business.
DAY 8: BUSINESS TOOLS
Yesterday we talked about how to share with others. TODAY we’re going to talk about what tools to have with you WHEN you share, and how they can help you significantly grow your business.
1. BUSINESS CARDS. Business cards are a HUGE tool to have in this business. Often you are talking to strangers or acquaintances—so how do you follow up with them? When you talk in person with someone and you suggest essential oils, ask them if they’d like to exchange info. It’s COMPLETELY NECESSARY to get their digits and not just GIVE yours. You want to be able to follow-up with them.
What to have on your card: name, member#, YL Independent Distributor Logo, website (you should have your own), and EMAIL. You can also have your social media info on there. Instead of giving a business card, you can pull out your phone and say, “Are you on Facebook?” Most likely they are – look them up and add them as a friend RIGHT there. Then you can stay connected, and when they join YL – you can add them to our Facebook group!
Ways to give out your business card: When you are talking with a stranger or a new friend you just met and you were talking about a mutual interest (the conversation doesn’t even have to be about essential oils!), you can say, “It was so nice chatting with you, would it be okay to keep in touch?” You can pull out your business card, and most likely they won’t say no (because that’s rude LOL), and ask if they have a business card or email/phone. ALWAYS EXCHANGE INFO. Don’t just give, give, give out your business card because that’s a waste of money. You want to CAPTURE their info, especially when you’ve had a conversation with someone.
You can also include your business cards in thank you cards, or any kind of mailings you do. You can leave one in the bill at a restaurant with a little note if you had a really good waiter/waitress. These people like to TALK to other people, BE FRIENDLY with them. Then tell them how great they are at their job & that you have a business opportunity for them if they are interested, and leave your card.
2. A WEBSITE. Like I mentioned yesterday, this is important because you want to point prospects in the right direction. If you point them to Young Living’s website, you may lose them to someone else because they didn’t have your member # or didn’t put it in. Website’s don’t have to be expensive or time consuming – in fact when you join our Discover Your Vitality team, you get a website for FREE and you have to do very little work. If you are interested in getting one set-up, comment below or let me know. All I need from you is a short bio about who you are & how you got started with oils. Your website will be discoveryv.com/yourname. View our team members here.
How to use your website: I can’t tell you how many new enrollees I’ve received from social media and my website. Some I have no Idea who they are, and their located all over the US! If you have anyone who is interested, ask them to check out your website and let them know you’ll follow-up with them in a couple days. The important thing to do when sharing with ANYONE is following-up (tomorrow’s lesson). You can say, “Did you get a chance to check out my website? It has a TON of great info on it regarding essential oils. I’d love to know what you thought!” When sharing your images on social media, you can add your website to the caption. Website’s come in handy when you have people who are not yet comfortable asking you for information, but they want to learn more. They’ll travel there on their own. THEN you can be the one to start the conversation and follow-up with them.
3. MARKETING MATERIAL. When you hold a class (we’ll talk about this in a few days), you want to make sure you are giving your members something to read/learn from. KREPublishing.com has a booklet that I created (Above the Wellness Line), that goes over all of the starter kit oils, NingXia, Thieves, Supplements, and more. This is a great booklet to pass out AT CLASSES. Something like this (because of the value) is not something to pass out to just anyone. In that case, there are less expensive 5x7 cards that have less info on them, but still help educate a prospect. You can always REFER TO THESE when talking about essential oils with a prospect. If you don’t have anything to hand out, the prospect is left to refer to their memory (which will not be the best), so it’s important to give them a little something to take home. Oilrevolutiondesigns.com also has materials, and Young Living has materials as well that you can order in your Virtual Office. I also have some digital files that I would be happy to email you and you can order your own cards from vistaprint.com orovernightprints.com OR simply print from your own printed and cut to size – this is a cheaper option for those who want to save money.
4. THANK YOU CARDS. I write handwritten thank you cards ALL THE TIME. It is such a nice gesture and really gives a personal touch to this business. Thank you cards should be sent to every new member that you personally enroll, especially if you did not enroll them while you were face-to-face. You can include your business card, so they know how to stay in touch. This makes them feel comfortable enough to contact you, and lets them know they are appreciated. You can get AWESOME thank you cards for less than $5 at TJMaxx or Marshalls.
5. PASSIVE MARKETING MATERIALS. These are business tools that are used to generate conversations or spark interest, passively. Essential oil t-shirts, coffee mugs, diffuser jewelry, oil bags, ANYTHING with essential oils or Young Living on it, is what you want to be wearing, and using. Then, when you are out in public, you will have people ask you about it. I get a TON of interest on my $8 lavastone diffuser ring from sacredarrowjewelry.com. Usually cashiers will ask me about, and it’s a direct lead into a conversation about essential oils.
There are possibly more business tools but I can't think of them at the moment. If I do, I will update this post! But, business cards, a website, and marketing materials are a must. Any questions, let me know!
25 year old entrepreneur, veggie, essential oil enthusiast, wellness stylist, graphic designer/marketing pro who is enthralled by adventure and opportunity.